About Us

Heart + Soul Collective is an online women's boutique that offers a curated selection of stylish, high-quality clothing and accessories. Our mission is to empower women to feel confident, beautiful, and inspired every day through fashion.

We believe that fashion should be fun, accessible, and expressive. That's why we've handpicked a range of items that are not only on-trend and fashionable, but also versatile and comfortable. From casual daytime looks to dressier evening wear, Heart + Soul Collective has everything you need to create the perfect outfit for any occasion.

We are dedicated to providing exceptional customer service, and we take pride in our fast and efficient shipping and easy returns process. We want every woman who shops with us to feel confident and happy with her purchase, and we are always here to help with any questions or concerns.

At Heart + Soul Collective, we believe that fashion is more than just clothes and accessories. It's a way of expressing yourself and reflecting your individuality. We are passionate about empowering women to be the best versions of themselves, and we hope that our clothing and accessories will help you feel confident and beautiful every day.

Thank you for choosing Heart + Soul Collective, and we look forward to helping you find the perfect pieces to wear that can truly reflect your heart and soul, allowing you to live a bold and beautiful life.

Heart + Soul Collective was founded by entrepreneur Shelly Eubanks, who brings over 24 years of experience in the online business industry. With a deep passion for empowering women of all shapes, sizes, and ages to feel beautiful, Shelly has created a unique shopping experience that offers a diverse range of clothing in sizes XS to 5XL and 0/24 to 24W.

As an empty nesting mom and grandma, Shelly understands the challenges and joys of navigating life's different stages. Being a mid-size curvy woman who knows the struggles of finding beautiful clothing that fits, she has dedicated herself to creating a fashion destination that caters to women of all shapes and sizes.  Her carefully curated collection offers a diverse range of options to suit every body type, allowing every woman to find the perfect outfit to express her unique style and confidence.

The success at Heart + Soul Collective is not just Shelly's own accomplishment. Our incredible affiliates, who share a deep affection for the brand, are vital contributors to our success. 

Our affiliates are dedicated and hardworking women who come from diverse backgrounds, with varying ages and lifestyles, including full-time moms, working professionals, single women, and retirees. Despite their differences, they all share a common desire to earn an income as small business owners and a strong passion for helping women feel beautiful.

When you shop with Heart + Soul Collective, you are not only purchasing beautiful products, but also supporting the dreams of these amazing women!

Shop with Heart + Soul Collective and experience the joy of fashion with a founder + affiliates who truly care about helping you feel your best. Whether you're an empty nester like our founder Shelly, or at any other stage of life, Heart + Soul Collective is here to help you find the perfect outfit to express your unique style and confidence.